{"id":3362,"date":"2023-05-31T16:41:52","date_gmt":"2023-05-31T16:41:52","guid":{"rendered":"https:\/\/23.investments\/glossary\/horizontal-merger\/"},"modified":"2023-11-29T15:12:06","modified_gmt":"2023-11-29T15:12:06","slug":"horizontaler-zusammenschluss","status":"publish","type":"glossary","link":"https:\/\/old.23.investments\/de\/glossar\/horizontaler-zusammenschluss\/","title":{"rendered":"Horizontaler Zusammenschluss"},"content":{"rendered":"<p>Eine horizontale Fusion ist ein Zusammenschluss von zwei Unternehmen, die in der gleichen Branche oder dem gleichen Marktsegment t\u00e4tig sind. Sie zielt darauf ab, den Marktanteil zu erh\u00f6hen, den Wettbewerb auszuschalten, Einsparungen zu erzielen <a href=\"https:\/\/old.23.investments\/de\/skalieren-wie-ein-profi-strategien-fur-den-erfolg-auf-jeder-ebene-ihres-unternehmens-expansion-2\/\">Ma\u00dfstab<\/a>oder das Produktangebot verbessern.<\/p>","protected":false},"template":"","glossary-category":[45],"class_list":["post-3362","glossary","type-glossary","status-publish","hentry","glossary-category-deal-structures"],"_links":{"self":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary\/3362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/media?parent=3362"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary-category?post=3362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}