{"id":3380,"date":"2023-05-31T16:43:23","date_gmt":"2023-05-31T16:43:23","guid":{"rendered":"https:\/\/23.investments\/glossary\/market-penetration\/"},"modified":"2023-05-31T16:43:23","modified_gmt":"2023-05-31T16:43:23","slug":"marktdurchdringung","status":"publish","type":"glossary","link":"https:\/\/old.23.investments\/de\/glossar\/marktdurchdringung\/","title":{"rendered":"Marktdurchdringung"},"content":{"rendered":"<p>Marktdurchdringung ist eine Wachstumsstrategie, bei der ein Unternehmen versucht, seinen Marktanteil in einem bestehenden Marktsegment zu erh\u00f6hen. In der Regel geht es darum, einen gr\u00f6\u00dferen Kundenstamm zu erobern oder den Absatz bei bestehenden Kunden zu steigern.<\/p>","protected":false},"template":"","glossary-category":[47],"class_list":["post-3380","glossary","type-glossary","status-publish","hentry","glossary-category-smb-specific-terms"],"_links":{"self":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary\/3380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/media?parent=3380"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary-category?post=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}