{"id":3433,"date":"2023-05-31T16:47:52","date_gmt":"2023-05-31T16:47:52","guid":{"rendered":"https:\/\/23.investments\/glossary\/vertical-merger\/"},"modified":"2023-05-31T16:47:52","modified_gmt":"2023-05-31T16:47:52","slug":"vertikaler-zusammenschluss","status":"publish","type":"glossary","link":"https:\/\/old.23.investments\/de\/glossar\/vertikaler-zusammenschluss\/","title":{"rendered":"Vertikaler Zusammenschluss"},"content":{"rendered":"<p>Eine vertikale Fusion ist ein Zusammenschluss von zwei Unternehmen, die in verschiedenen Phasen derselben Lieferkette oder desselben Vertriebskanals t\u00e4tig sind. Sie beinhaltet die Integration von vor- und nachgelagerten Aktivit\u00e4ten, um Abl\u00e4ufe zu rationalisieren, Kosten zu senken oder einen Wettbewerbsvorteil zu erzielen.<\/p>","protected":false},"template":"","glossary-category":[45],"class_list":["post-3433","glossary","type-glossary","status-publish","hentry","glossary-category-deal-structures"],"_links":{"self":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary\/3433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/media?parent=3433"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/old.23.investments\/de\/wp-json\/wp\/v2\/glossary-category?post=3433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}